Our Process
Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries. It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public. Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Our goal is to help you create a “Unique Competitive Advantage” that is sustainable.
Then we look to identify ways to measure the campaign’s effectiveness through a Return on Investment analysis. In that way, you will know whether your money has been well spent.
This system has worked for hundreds of Finger Lakes businesses. Check out our raving fans here.
What Info Is Needed
The first information we need is the name of your business and your contact information. We will set up an extensive, in-person Client Needs Analysis.
When we come to do a Client Needs Analysis we will ask a lot of questions about your business and your competitors. There may be some questions you’ve never thought about. What is your highest profit department? Who are the customers who come back more often? How do you measure results now? How much do you want to grow? A Client Needs Analysis is free and you are under no obligation.
What Can I Expect?
When you do business with the Finger Lakes Radio Group, you can expect a professional, thoughtful approach to your marketing and business needs. There is no “one size fits all” approach. We will do everything in our power to make sure you get the increase in business our Return On Investment analysis indicates is possible. We will keep in touch with you through your entire campaign. Hundreds of Finger Lakes and regional businesses do business with us every month. We would like to help your business grow too!
How To Get Started
Ready to go? Call (315) 781-7000 or e-mail us.