The Lake 100.1 and 104.5 debuted November 1. 2018 serving much of the Rochester, NY market. The Lake captures the positive essence of a weekend at the lake. It is a clutter-free mix of songs from great artists like the Eagles, John Mellencamp, the Rolling Stones, Dave Matthews Band, and James Taylor with occasional spice from artists like Bob Marley, Marvin Gaye and Little Feat. The Lake is targeted at women 35-64 who enjoy rock classics rather than pop music. Our signals are especially strong in Rochester’s eastern suburbs where many of these affluent women live.

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